Apple’s and Android’s US Smartphone Market Share Continues to Increase
comScore released its December results survey and Apple had its eleventh month of increased market share when tabulated on a three month rolling average. Apple had a 36.3% smartphone market share for the last three months of 2012 and increased its share by 6.7 percentage points over the past year. Not surprisingly Android has the leading smartphone market share at 53.4% and increased its take by almost as much as Apple. RIMM (now Blackberry) lost a large amount of share, almost 10 points for the year. Microsoft continues to slip so the race to become a worthwhile third platform is still anyones game.
| Dec. ’11 | Mar. ’12 | June ’12 | Sept. ’12 | Dec. ’12 | Year | |
| Android | 47.3% | 51.0% | 51.6% | 52.5% | 53.4% | 6.1% |
| Apple | 29.6% | 30.7% | 32.4% | 34.3% | 36.3% | 6.7% |
| RIMM | 16.0% | 12.3% | 10.7% | 8.4% | 6.4% | (9.6)% |
| Microsoft | 4.7% | 3.9% | 3.8% | 3.6% | 2.9% | (1.8)% |
| Symbian | 1.4% | 1.4% | 0.9% | 0.6% | 0.6% | (0.8)% |
| Other | 1.0% | 0.7% | 0.6% | 0.6% | 0.4% | (0.6)% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
There were 125.9 million people who owned smartphones on average during the December quarter which was about 54% of the mobile market. Both Android and Apple increased their share each quarter with Apple gaining at least one percentage point each quarter.
| Qtr to Qtr | Mar. ’12 | June ’12 | Sept. ’12 | Dec. ’12 | Year | |
| Android | 3.7% | 0.6% | 0.9% | 0.9% | 6.1% | |
| Apple | 1.1% | 1.7% | 1.9% | 2.0% | 6.7% | |
| RIMM | (3.7)% | (1.6)% | (2.3)% | (2.0)% | (9.6)% | |
| Microsoft | (0.8)% | (0.1)% | (0.2)% | (0.7)% | (1.8)% | |
| Symbian | 0.0% | (0.5)% | (0.3)% | 0.0% | (0.8)% | |
| Other | (0.3)% | (0.1)% | (0.0)% | (0.2)% | (0.6)% | |
| Total | 0.0% | 0.0% | 0.0% | 0.0% |
Tags: Android, apple, Market, Market Share, Microsoft, Share, US
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